Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray

Are you ready to attract your ideal client?

You’ll get your marketing plan optimized for maximum growth potential!



She was spinning her wheels on the platform

Three years ago, Jamie Bailey struggled to get her content seen on Instagram. While running a successful in-person practice with her husband, she was at a loss to make Instagram work for them.

When we first got on Instagram, it was me Googling everything. And there are so many opinions! But Google steals my time, and paying for coaching gave me my peace back! I knew our content was solid and that we could help people, but I didn’t know how to use the platform to draw followers.”

After meeting with Jamie, I quickly realized she doubted the power of sharing her real authentic life on the platform. “My life is boring, though, I literally just go to physical therapy and walk my dog!” She moaned.

But after putting the strategy to work, she started to notice a difference. Followers began flooding her inbox with “Me too” comments, conversations ensued, and she began building rapport and establishing relationships.

And today? Jamie and Chris of @expedition_marriage now have over 20K followers, hundreds of shares, skyrocketing engagement, and ALSO contracted a book deal – ALL ON INSTAGRAM.

“Ruthie taught us to show up on Instagram as who we are and to offer value. And our followers are here for what we have because she helped us show them what it is we’re really offering.”

"I'm not stuck in my own
head anymore!"



Jamie Bailey Expedition Marriage
Expedition marriage


You know you should be consistent on Instagram, but you can't seem to find the time... and when you do, no one comments or even cares!

Let’s face it–there’s nothing more frustrating than crafting a post, only to feel like you’re wasting time and never actually growing your audience. And there’s nothing more disheartening than gaining several new followers–only to have them unfollow later!

You know that you should be posting consistently. Maybe you’ve even tried an Instagram challenge or invested in a course.

And yet, it’s not quite working.

Graphics creation. Captions. Video. REELS!

Other people make it look easy. But for you, it’s been anything but. You thought that the hard part was going to be scheduling posts, but as it turns out, that was only just the beginning. And now you feel like you must be missing something.

And you’re not alone. Most Instagrammers are.

The truth is that having a solid content marketing plan is a game changer, one that will attract followers, generate engagement, and even contract clients in the DM.

The problem? Instagram’s ever-evolving platform (sometimes at the speed of light #amIright?!) often makes achieving followers more trouble than it’s worth.

But what if there was a way to make sure you got it right?

woman on instagram desktop

I'm Ruthie! And I want to help you solve your Instagram strategy.

I used to be completely lost on Instagram. I didn’t know how to use hashtags (or understand the point), attract followers, or get engagement on my posts.

I didn’t see the point in commenting on other’s posts, and frankly, I quit the platform THREE TIMES before finally succeeding.

Instagram isn’t like any other social media platform. It’s a completely different beast. It’s NOT like Facebook where you can just post and people comment.

But… what if you could make it work for your business?

Ruthie Gray


Imagine what having a thriving platform would look like...

  • Spiked engagement
  • Increased (and steady) follower growth
  • Mindset marketing confidence
  • Hitting all the posting avenues with confidence (even REELS!)

So many people call themselves “coaches” without any success shown for it.  Ruthie Gray has helped me tremendously in so many ways to get my message out!

Michele Bowman, Podcaster


The Instagram coaching community that will help you refine your strategy and increase engagement.

The Authentic Insider Mentorship is a high level interactive community, designed to help you create your personal content strategy, so that your ideal followers will not only sit up and take notice, but start coming back for more.

This Mentorship was originally created to help Christian authors, podcasters, bloggers, and business owners achieve platform growth that most marketers struggle with. Participants have both grown followers and attracted clients, and and this community has become a breeding ground for exciting collaborations and growth potential!

If you are a middle-aged marketer, or if you struggle with strategy on the platform, this is an opportunity that I promise you will not want to miss.

“Inside Ruthie’s training, she provides exactly what I was looking for – opportunity for community! I’ve learned not only how to build an Instagram community, but how to be strategic without wasting time! I know how to balance the fun of Instagram while practicing what I love best – productivity!”

Christa Hutchins, Project Manager and Podcaster


The Community Marketing Framework™ is the basis for this successfully proven membership

You see, many women entrepreneurs in the second half of life waste precious time second-guessing either their message or content marketing tactics. But with feedback from my built-in community, plus my own expertise on the ever-changing ways of Instagram, that no longer has to be a struggle!

“If you’re ready to act on the dream God has given you, Ruthie can get you there! She challenges me to be braver and bolder with Instagram, and her expertise is mind blowing!”

Melissa Smythe, Entrepreneur


Find your target audience while gleaning from an amazingly supportive community.

Wondering about our community? Listen to these quick testimonies and see how it’s helping these authentic Christian entrepreneurs stretch, grow, and dominate in their industry!

Jamie Bailey, Marriage Counselor

“I was found by a publisher on Instagram through a hashtag from your training! We secured a book deal!”

Wren Robbins, Podcast Coach

“I gained the encouragement I needed for mindset and confidence from our community Zoom calls!”

Belinda Letchford, Parenting Coach

“My family coaching business has certainly benefitted from Ruthie’s encouragement to ‘be social’ on social media!”

Pat Fenner, Homeschool Mentor

“Learning from Ruthie was one of the best business decisions I could have ever made; not only did I learn the in’s and out’s of Instagram, but I got a vision of what I can do in a bigger sense for my business!”

“Even after a few short weeks with Ruthie, I generated customers for my MLM. If you want to grow a business using Instagram, start here.”

Cathy Lawdanski, Rodan & Fields Representative


Here’s your built-in support system

When you purchase the Authentic Marketing Mentorship, you gain access to an AMAZING community of women, from business owners to podcasters to writers, ready to link arms with you.  In addition, you’ll receive bite-sized, targeted actions instead of self-paced course trainings.  Our proven process provides input for developing a solid strategy, so you’ll never wonder what your next step should be.

Member Training Vault

  • A library chock FULL of trainings, from content creation to growth collaborations and more, including:
  • 10 DM Tactics to increase conversions
  • 15 Tips for a successful IG launch
  • Planning and assessing your way into profit with Lisa Yvonne
  • Blog SEO with Melanie Redd

PLUS!! The secret sauce inside Ruthie’s Community Marketing Framework™:

  • Group feedback
  • Monthly Group Training
  • Weekly engagement, and
  • Community building activities!

Ruthie’s hashtag training changed my game…I get HUNDREDS of views on posts from hasthags, with as many as 95% of them NOT current followers on at least half my posts! Just the other day my post reached 397 people within a matter of hours…88% of whom weren’t followers. Best money I’ve spent on connecting with audience on social in LONG time!”

Lisa Yvonne, Business Marketing Coach

Don't miss this very special opportunity to join the Insider Mentorship


Give it to me straight, what’s the lowdown on cost?

Everyone has different goals in mind for platform growth. But one thing we do know is, you need community to grow effectively. For this reason, we also offer quarterly payments.

If you are past the beginner stage, can grasp new Instagram tech changes easily, and want to get your platform unstuck, the Insider Mentorship is the place to start. You will get solid advice for your own Instagram strategy. If you want to surround yourself with an authentic community of like minded Christian entrepreneurs in an iron-sharpening iron process, getting it done and cutting the doubt, then the mentorship is your best, most valuable purchase!

Mentorship currently runs at $400 per year, upon qualification

The mentorship has been priceless – everyone is so generous in sharing their knowledge, critiques, wins, and even their mistakes.  I’ve made so many networking connections and referrals!
Kim Stewart, Marketing Strategist


Let's make sure the Authentic Insider Mentorship is right for you.

What's included with the Mentorship?

Access to a fantastic community that will help you grow, stretch, evolve, and collaborate!

Monthly Zoom group coaching, streamed through Facebook, Office Hours for drop in questions, training vault with videos and downloads, ongoing support (except weekends or holidays), and designated pods for share threads and weekly feedback.

This is a digital product.

What will I learn?

In the Insider Mentorship you’ll learn to:

  • Stay on top of IG changes as they happen with my cutting edge updates
  • Network with a supportive, collaborative community to broaden your reach and grow online opportunity.

How do I know whether the Insider Mentorship is right for me?

If you have 500 or more followers and and a solid working knowledge of Instagram, have mastered the basic techniques of Instagram, can grasp new technical concepts on the platform (and preferably learn with ease), are either an old soul or in mid-life and looking to grow your platform and/or market your product, have been stuck in your head and need input, and are ready to lean into and build community, then this is the place for you.

What if I can't make it to the monthly Zoom call?

All calls will be streamed for easy access and review at your convenience, and any questions will be answered either during the calls or in the Facebook thread. 

How does the community aspect work?

Most Instagrammers have no idea the power of community and how to leverage it for business. My Community Marketing Framework™ is the hub from which we operate, from Zoom hotseats, to intimate pods, to training, to collaboration possibilities. In most instances, members discover a built-in launch committee to help spread the word!

Don't wait! The doors close in...


“Friend, you need this if you feel “stuck” on IG. If you are confused, overwhelmed, or just stuck in a rut with IG – this one is perfect for you! You will love all of the trainings, but also the connections you gain will be life-long!”
Sarah Frazer, Author and Blogger