Authentic Online Marketing


Authentic Online Marketing with Ruthie Gray

Simply and strategically create YOUR high converting content marketing plan in just 8 weeks!

The essential formula every Christian entrepreneur needs to attract her ideal client



* Must be a US resident to join

She was lost on the platform...

Three years ago, Jamie Bailey struggled to get her content seen on Instagram. While running a successful in-person practice with her husband, she was at a loss to make Instagram work for them.

When we first got on Instagram, it was me Googling everything. And there are so many opinions! But Google steals my time, and paying for coaching gave me my peace back! I knew our content was solid and that we could help people, but I didn’t know how to use the platform to draw followers.”

After meeting with Jamie, I quickly realized she doubted the power of sharing her real authentic life on the platform. “My life is boring, though, I literally just go to physical therapy and walk my dog!” She moaned.

But after putting the strategy to work, she started to notice a difference. Followers began flooding her inbox with “Me too” comments, conversations ensued, and she began building rapport and establishing relationships.

And today? Jamie and Chris of @expedition_marriage now have over 20K followers, hundreds of shares, skyrocketing engagement, and ALSO contracted a book deal – ALL ON INSTAGRAM.

“Ruthie taught us to show up on Instagram as who we are and to offer value. And our followers are here for what we have because she helped us show them what it is we’re really offering.”

Jamie Bailey Expedition Marriage
Expedition marriage

What students are saying...

Alison Simmons

“I crafted a killer bio that nails down my niche, story engagement and dms are blowing up, profile and website visits are up, and Reels are targeted, thanks to Ruthie’s strategy!

Alison Simmons, Podcaster


This program actually deepened and honed my craft as an author by helping me learn to write what my audience needed instead of what I wanted!

Vina Mogg, Author

“I’ve been working with Ruthie to grow my IG reach and the numbers just don’t lie… She’s amazing…I love feeling like I’m cracking the code!! And THIS WORKS.”

Lisa Yvonne, Multi-Six figure Blogger & Business Coach

This could be you.

Imagine the amount of time saved and profit created if you not only had consistent content on social, but powerhouse emails going out to your people regularly.

It's not a "far-out" vibe

it’s what happens when you finish Authentic Online Marketing School.

desk area

Bummed about Instagram?

Let’s face it–there’s nothing more frustrating than crafting a post, only to feel like you’re wasting time and never actually growing your audience. And there’s nothing more disheartening than gaining several new followers–only to see them unfollow later! Plus, you know you should be emailing consistently. Maybe you’ve even invested in a course.

And yet, it’s not quite working.

The problem? Graphics, content, and all forms of IG video often make achieving Instagram followers more trouble than it’s worth. click-worthy headlines. Writing content. Choosing an email provider. Checking open rates! It all feels like a bummer.

Having a solid content marketing plan is a game changer, one that attracts followers, generates email signups, and transitions into clients.

I get it! Other people make it look easy. But for you, it’s been a drag. You thought the hard part was going to be figuring out the tech, but as it turns out, that was only just the beginning. And now you feel like you must be missing something.

And you’re not alone...most marketers are.

And that's why YOU get to make sure you get it right...the FIRST time!

Your next client is closer than you think.

It's time to to tell your content strategy woes to keep on truckin'.

I used to be completely lost on Instagram. I didn’t know how to use hashtags (or understand the point), attract followers, or get engagement on my posts.

Frankly, I quit the platform THREE TIMES before finally succeeding. I felt like a dorky Jan in a sea of Marsha’s.

I want to help you create a profitable content marketing strategy that will carry you from “Peace out” to “Right on”.

Instagram isn’t like any other social media platform. It has a format all its own.

And sometimes? It even shuts down (like that random day for 6 hours).

What’s more, I realized the magic is in combining email marketing with Instagram to not only cover the bases (like blackouts), but to solidify a marketing plan that delivers regular clients.

In fact, I do it all with a small following and a small list! (And make money.)

So…what if you could make both Instagram AND email marketing work for your business?

Ruthie Gray


Your unique, stand-out-from-the-crowd strategy will have potential clients flooding your inbox.

Here’s what that would look like….

  • More user generated content
  • Increased (and steady) follower growth
  • Mindset marketing confidence
  • An email plan that runs practically on it’s own (and a growing subscriber list)
  • Clients in the dm
  • And much, much. more!

 Maximize your unique, authentic voice and calling, combining Instagram and story branding to deliver results – even if your platform is small, with my proven, one-of-a-kind formula.

Amber Cullum, Podcaster

“Ruthie’s CAFE method taught me how to introduce a problem my reader might have and pose a solution through storytelling in a way that’s true to who I am but also speaks to the reader. I’m more confident in what I’m relating to the reader, in my own authentic voice.”

Jane DeLong, Author & Speaker

“Not only have I learned how to post content attracting my target followers, but I now have an email opt-in, welcome sequence, and a newsletter than feels authentic to me!”

Authentic Online Marketing School


The hybrid school, coaching, & community that will equip you develop your content strategy in just 8 weeks.

The Authentic Online Marketing School is a high-level interactive course, designed to help you create your personal content strategy, so that your ideal followers will not only sit up and take notice, but start coming back for more.

The Authentic Online Marketing School was originally created to help Christian authors, podcasters, bloggers, and business owners achieve platform growth that most marketers struggle with.

Participants have both grown followers and attracted clients, and this community has become a breeding ground for exciting collaborations and growth potential!

For many years, I’ve attracted my ideal customer through content marketing, and now I’m ready to show you how.

If you are a content marketer who struggles with not only an Instagram strategy, but also getting followers on your email list, this is an opportunity that I promise you will not want to miss.

Hear from our community

Sarah Frazer

“My bio attracts my target audience now, AND my newsletter welcome sequence conversions are up from 10% to 36%!

Sarah Frazer, Author


“Reader responses after following Ruthie’s email tips and showing up as my authentic self: ‘Great email! Perfectly said!’…’Love reading your emails with real life issues! Whimsy and clever.'”

Elise Daly Parker, Life Coach


“I finally nailed down my opt-in and welcome sequence after struggling for years!”

Brenda McDearmon, Author


“I followed Ruthie for more than a year, soaking up all her great free tips on IG and her podcast. But it wasn’t until I joined AOMS that I was able to connect all the dots and create a sustainable, sensible action plan. Plus, I got the accountability and community support I needed to step out of my comfort zone and try new things…which led to great results!”

 –Dalene Bickel, Book Writing Coach


Our Community Marketing Framework™ is the basis for this successfully proven method.

You see, many women entrepreneurs in the second half of life waste precious time second-guessing either their message or content marketing tactics. But with feedback from my built-in community, plus my own expertise on the ever-changing ways of Instagram, that no longer has to be a struggle!


Hashtag Formula Toolkit
$ 150
  • Implement the absolutely essential hashtag system I've created (yes, hashtags are still important) - you'll get it as your bonus today!
  • Learn what hashtags you need to attract your ideal follower and cut the guesswork in half, and receive bonus workbook and worksheets to help determine your avatar, pain points, and beyond. This kit delivers much more than just hashtag techniques!


Email Opt-in Workshop
$ 99
  • You need a powerful Opt-in! One that smoothly streamlines your online presence with that of your newsletter marketing.
  • 45-Minute training video, based on a proven success rate,
  • PLUS...
  • 35 Opt-in ideas, Opt-in headline templates, and 25 Sure-fire ways to create a successful email challenge.


Reels Crash Course
$ 97
  • Instagram is now prioritizing Reels over all other avenues. But what does this mean for you, and how can you leverage this tool to market your business?
  • We created this hands on, solid training, complete with videos from basic tech tips to simple Reels ideas, to advanced shooting tactics! Join Ruthie as she walks you through how to get comfortable on this up and coming platform!

*Must be a US resident to join.


“I really didn’t know what to do with email, so my newsletter seemed salesy and impersonal. I am SO happy to make them more personalized and effective. Thanks for the gold!”

Suzanne Joffrion, Hair Therapist & Theorem Representative

Find your voice and vision while gleaning from an amazingly supportive community.

Gain clarity on on how share your unique message, even with a small following.

From Instagram to Email list

“After nailing down my opt-in, I got 7 new subscribers yesterday from a Reel I posted! I sent them right to the resource where they opted in – so simple, yet effective!”

Melinda Patrick, Podcaster



Get all the tools you need to create a solid content strategy to turn followers into clients.

When you purchase Authentic Online Marketing School, you gain access to all the tools you need to grow and solidify your Instagram™ + newsletter platform. Our proven process provides input for developing a solid strategy, so you’ll never wonder what your next step should be.

8 Powerhouse Trainings

Weekly live 15 minute trainings that will teach you everything you need to go from overwhelm to money-making potential.

PHASE 1: Insider Accelerator: Instagram training + community

  • Crafting a killer bio that reflects your message
  • Developing your Content strategy and posting flow
  • Attracting target followers that stay around for more
  • Driving traffic to your website and email list

PHASE 2: 30-Day Email Marketing School: Hands-on training and feedback 

  • The art of storytelling using the CAFE method: Cue, Aime, Fire, and Edge
  • Developing your voice in a crowded market
  • Creating a welcome sequence that sets clear expectations and delivers value
  • Launching effectively using the magic combination of Instagram and email marketing

INCLUDING!! The secret sauce inside Ruthie’s Community Marketing Framework™:

  • Weekly Hotseats
  • Share pods
  • Community feedback

Bonus #1: Hashtag Formula Toolkit ($150.00 value)

“I feel like I bomb every time I use hashtags! Are they even worth it anymore?”

Actually, yes, they are. In fact, hashtags are how you find and continue to attract your target audience. But there are updates in the hashtag world, and this toolkit will give you the understanding you need to use hashtags in your business. Included is a lazer sharp tool for honing your avatar; a workbook and worksheets users are finding ridiculously good as it’s own separate tool!

Bonus #2: Creative Opt-ins in Minutes Workshop + 35 Opt-in ideas ($97.00)

“I don’t have anything to give that someone would want to exchange for their precious email!”

Actually, yes, you do. In fact, creative opt-ins are how you find and continue to attract your target readers. But you likely have areas of expertise you’ve taken for granted that others just don’t have. Honing in on these will create success with newsletter sign-ups. Included is a video of opt-in examples, from simple to more detailed, 35 Opt-in ideas checklist, and headline templates for naming your next opt-in (hint: sometimes a simple name change will do the trick)!

Bonus #3: Instagram is capitalizing on Reels, how will this help? (97.00 value)

Guess what? Your third bonus is our very own Reels Crash Course!

In this course, you will learn:

  • How to create and publish Reels from start to finish
  • Hacks to secure your spot in the vast algorithm of IG Reels
  • A simple system for working Reels creation into your existing schedule
  • Reels challenge to kickstart your social presence
  • and more!

Lesson 1: Reels 101

Lesson 2: Algorithm Hacks

Lesson 3: Posting Process

And a printable Reels challenge.

Each lesson is jam-packed with helpful, digestible info and how-to videos to get you comfortable and prepared to implement Instagram’s fastest growing avenue.

Ruthie on the phone

Get ready to market in your own authentic voice

The results just don’t lie. Just look at Jamie Bailey, who went from being scared of stories to over 20K followers, or Amber, who’s not a writer at heart, but reaching her audience with email, or Vina, an AUTHOR, who learned how to write Instagram captions to attract followers! These testimonials speak to the value of the course.  We have provided tools, input, and action so that you too can implement and experience the transformation and impact on your business that these women have.

satisfaction guaranteed

Your Guarantee

We fully back and guarantee our product! It’s THAT good. Because it’s proven to work, we doubt you’ll have an issue! However, if you go through the entire intensive, completing each lesson and fully entering into our community and don’t see results, upon proof of all course completion, we will refund up to 15 days past the course closing.


From Email mishap to Email mastery

“I have been so stuck on what the heck to say in my newsletters. Now, I have a swipe file with prompts, a newsletter template, and am finding my way to my own voice (not someone else’s who is funny or clever or deep)! I’m a more natural fit to my avatar!”

Elise Daly Parker, Life Coach and Podcaster


Don't miss this very special opportunity to join the Authentic Marketing School


Email Marketing School Testimonies

“I’m so tired of self-paced ecourses! I need the support, encouragement, and real feedback Ruthie delivers! “

– Elise Daly Parker, Life Coach and Mom Mentor

“Not only did I discover my unique writer voice, but I now offer value in every email!”

– Melinda Patrick, Podcaster

“I am so confident in my welcome sequence now! Even if you’ve been doing email for a long time like me, you’ll improve your open rates with Ruthie’s feedback!”

– Sarah Frazer, Author and Blogger

“Ruthie feeds her students in small segments that deliver big results. And the community is like none other, and I loved her newsletter CAFE format!”

-Brenda McDearmon, Author and Blogger


“I put your suggestions to work in the email I sent out last Friday and immediately received replies like, ‘Oh my gosh this was such a good email thank you for sharing this with me’, and, ‘I really needed to hear this right now thank you!’”

Melinda Patrick, After incorporating newsletter feedback

Payment Plans

We know everyone is growing a platform with different goals in mind. But one thing we also know is, you need practical options for investing in your biz. For this reason, we’re offering a BOGO (By One, Get One!) Black Friday discount on the Authentic Online Marketing School!

Valued at $397.00 each, you can purchase this package course for just $397 until midnight, November 30.

8-Week Training

Pay in full to get the best value by Wednesday, November 30.

  • 4-week Insider Accelerator (Phase I)
  • 30-Day Email Marketing School (Phase II)
  • 2 Bonus feedback/catchup weeks
  • All Regular Bonuses

$397.00 in full

2 Monthly payments

Need to split up payments? No problem. Sign up below by midnight, Tuesday, November 30.

  • All trainings
  • All bonuses


for two months

3 Monthly Payments

We really want you to be able to afford this!

  • All trainings
  • All bonuses


for 3 months

“If you want to grow a business using IG, start here. Even after a few short weeks under Ruthie’s teaching, I generated interest in my MLM business. In fact, every time I work with Ruthie I make money!”

Cathy Lawdanski, Rodan & Fields Representative, Podcaster, and Blogger


Let's make sure the Authentic Online Marketing School is right for you.

What's included with the Authentic Online Marketing School?

Starting January 10, you’ll receive one 15-20 minute live lesson per week. Each Monday, the community will gather for the live training (although not required), and any questions will be answered then or ongoing in the group.

Weekly hotseat meetings over Zoom (can view later if you miss), downloadable materials, ongoing support (except weekends or holidays), and pods for share threads and community.

Phase I: The Insider Accelerator: 4 weeks of Instagram training, based on the 4 evergreen components on the platform.

Phase 2: 30-Day Email Marketing School: Walk away with a welcome sequence, newsletter template, and launch prompts, based on my CAFE Method.

This is a digital product.

What will I learn?

In the Insider Accelerator you’ll learn to:

  • Craft a bio attracting your ideal client (it’s not just including the right things; it’s also knowing what to leave out!)
  • Nail down your content buckets (and fill them well!)
  • Use the RIGHT way to schedule your content (that fits your unique workflow)
  • Implement the absolutely essential hashtag system I’ve created (you’ll get it as a BONUS today!)
  • Stay on top of IG changes as they happen with my cutting edge updates


In the Authentic Email Marketing you’ll learn to:

  • Craft a targeted opt-in to convert your audience
  • Create persuasive sales copy
  • Use the CAFE method to craft killer conversions
  • Hone the art of story telling
  • Create (or refine) and implement a welcome series
  • Speak to your desired niche in a way they can’t help but return for more!


Is this a real course?

This is a digital course, compiled by Ruthie Gray, based on years of testing and formulated memberships. Time and time again, the model has been proven to work…for those willing to DO the work!

Please keep in mind that all materials are delivered digitally in Teachable via video and PDF format

Can I get a physical copy?

At this time our Authentic Online Marketing school is only available in digital format. You can print the PDF sections and have them bound or kept in a 3-ring binder if you like.

How soon after I purchase will I recieve my product?

The bonuses will be delivered digitally, via the email address you provide at checkout and should arrive within 5-10 minutes of your purchase. (Please email me at if you have any problems receiving your materials.) The remaining lessons will drop each week, starting January 10 and ending March 18.

How do I know whether the Authentic Marketing Mentorship is right for me?

If you have 200 or more followers and a working knowledge of Instagram, can grasp technical skills (and preferably learn with little difficulty), are either an old soul or in mid-life and looking to grow your platform and/or market your product, have a working knowledge of email basics, are willing to carve time to hone your newsletter, have been stuck in your head and need input and don’t mind doing the work and building community, then this is the place for you.

*Must be a US resident to join.

What if I can't make it to all the trainings?

All calls will be taped for easy access and review at your convenience, and any questions will be answered either live or in the community. The trainings are yours to keep for life, so you will have access after the training is over.

How does the community aspect work?

Most marketers have no idea the power of leveraging community for business. Inside the Authentic Online Marketing School, you’ll experience firsthand my signature Community Marketing Framework, from Zoom gatherings to feedback and support Learning together creates the energy to stimulate creativity and propel forward motion!

What's the investment?

Because of the proven framework of this community, weekly Zoom calls, course creation, and 9-5 access to myself and my assistant, Hayley, this 8-Week Course (although worth over $1200.00), is only $397.00 through Tuesday night, November 30. Please note payment options, which will be offered later at a higher price point. Although 8-Weeks seems long, it’s relatively a short amount of time to learn the material, and the support system coupled with immediate feedback drastically cuts mental fatigue and getting in your own head!

What's your return policy?

Please do not purchase if you cannot commit to the time frame given. That said, if you are interested in only one of the two trainings, we do ask that you at least commit for the time frame of that specific training. If, upon completion of the Authentic Online Marketing School you are not completely satisfied, upon proof of attendance to all trainings and assignment participation, and upon further review, you may be qualified to receive 14 day money-back guarantee.

Don't wait! Early access to the Authentic Online Marketing School closes in...


“As an author, I was told to build my Instagram platform, but I didn’t think I had time. Turns out it was exactly what I needed – AND, I grew my platform by nearly 200 followers!”

Vina Mogg, Author