Simply and strategically create YOUR high converting content marketing plan in just 8 weeks!
The essential formula every Christian entrepreneur needs to attract her ideal client
*LAUNCHES JANUARY 2023
* Must be a US resident to join
She was lost on the platform...
Three years ago, Jamie Bailey struggled to get her content seen on Instagram. While running a successful in-person practice with her husband, she was at a loss to make Instagram work for them.
“When we first got on Instagram, it was me Googling everything. And there are so many opinions! But Google steals my time, and paying for coaching gave me my peace back! I knew our content was solid and that we could help people, but I didn’t know how to use the platform to draw followers.”
After meeting with Jamie, I quickly realized she doubted the power of sharing her real authentic life on the platform. “My life is boring, though, I literally just go to physical therapy and walk my dog!” She moaned.
But after putting the strategy to work, she started to notice a difference. Followers began flooding her inbox with “Me too” comments, conversations ensued, and she began building rapport and establishing relationships.
And today? Jamie and Chris of @expedition_marriage now have over 20K followers, hundreds of shares, skyrocketing engagement, and ALSO contracted a book deal – ALL ON INSTAGRAM.
“Ruthie taught us to show up on Instagram as who we are and to offer value. And our followers are here for what we have because she helped us show them what it is we’re really offering.”
What students are saying...
Amber Cullum, Podcaster
“Ruthie’s CAFE method taught me how to introduce a problem my reader might have and pose a solution through storytelling in a way that’s true to who I am but also speaks to the reader. I’m more confident in what I’m relating to the reader, in my own authentic voice.”
Jane DeLong, Author & Speaker
“Not only have I learned how to post content attracting my target followers, but I now have an email opt-in, welcome sequence, and a newsletter than feels authentic to me!”
This could be you.
Imagine the amount of time saved and profit created if you not only had consistent content on social, but powerhouse emails going out to your people regularly.
It's not a "far-out" vibe
it’s what happens when you finish Authentic Online Marketing School.
“I crafted a killer bio that nails down my niche, story engagement and dms are blowing up, profile and website visits are up, and Reels are targeted, thanks to Ruthie’s strategy! “
– Alison Simmons, Podcaster
“This program actually deepened and honed my craft as an author by helping me learn to write what my audience needed instead of what I wanted!
–Vina Mogg, Author
“I’ve been working with Ruthie to grow my IG reach and the numbers just don’t lie… She’s amazing…I love feeling like I’m cracking the code!! And THIS WORKS.”
– Lisa Yvonne, Multi-Six figure Blogger & Business Coach
Having a solid content marketing plan is a game changer, one that attracts followers, generates email signups, and transitions into clients.
I get it! Other people make it look easy. But for you, it’s been a drag. You thought the hard part was going to be figuring out the tech, but as it turns out, that was only just the beginning. And now you feel like you must be missing something.
And you’re not alone...most marketers are.
And that's why YOU get to make sure you get it right...the FIRST time!
Bummed about slow Instagram and email growth?
Let’s face it–there’s nothing more frustrating than crafting a post, only to feel like you’re wasting time and never actually growing your audience. And there’s nothing more disheartening than gaining several new followers–only to see them unfollow later! Plus, you know you should be emailing consistently. Maybe you’ve even invested in a course.
And yet, it’s not quite working.
The problem? Graphics, content, and all forms of IG video often make achieving Instagram followers more trouble than it’s worth. click-worthy headlines. Writing content. Choosing an email provider. Checking open rates! It all feels like a bummer.
Start reaching your ideal audience.
It's time to to tell your content strategy woes to keep on truckin'.
I used to be completely lost on Instagram. I didn’t know how to use hashtags (or understand the point), attract followers, or get engagement on my posts.
Frankly, I quit the platform THREE TIMES before finally succeeding. I felt like a dorky Jan in a sea of Marsha’s.
I want to help you create a profitable content marketing strategy that will carry you from “Peace out” to “Right on”.
Instagram isn’t like any other social media platform. It has a format all its own.
And sometimes? It even shuts down (like that random day for 6 hours).
What’s more, I realized the magic is in combining email marketing with Instagram to not only cover the bases (like blackouts), but to solidify a marketing plan that delivers regular clients.
In fact, I do it all with a small following and a small list! (And make money.)
So…what if you could make both Instagram AND email marketing work for your business?
Maximize your unique, authentic voice and calling, combining Instagram and email marketing to deliver results – even if your platform is small, with my proven, one-of-a-kind formula.
WITH THIS PROGRAM…
Your unique, stand-out-from-the-crowd strategy will have potential clients flooding your inbox.
INTRODUCING THE AUTHENTIC ONLINE MARKETING SCHOOL
The hybrid school, coaching, & community that will equip you develop your content strategy in just 8 weeks.
The Authentic Online Marketing School is a high-level course, designed to help you create your personal content strategy, so that your ideal followers will not only sit up and take notice, but start coming back for more.
The Authentic Online Marketing School was originally created to help Christian authors, podcasters, bloggers, and business owners achieve platform growth that most marketers struggle with.
Participants have both grown followers and attracted clients, creating a breeding ground for exciting collaborations and growth potential!
For many years, I’ve attracted my ideal customer through content marketing, and now I’m ready to show you how.
If you are a content marketer who struggles with not only an Instagram strategy, but also getting followers on your email list, this is an opportunity that I promise you will not want to miss.
Hear from our community
“My bio attracts my target audience now, AND my newsletter welcome sequence conversions are up from 10% to 36%!
– Sarah Frazer, Author
“Reader responses after following Ruthie’s email tips and showing up as my authentic self: ‘Great email! Perfectly said!’…’Love reading your emails with real life issues! Whimsy and clever.'”
– Elise Daly Parker, Life Coach
“I finally nailed down my opt-in and welcome sequence after struggling for years!”
– Brenda McDearmon, Author
“I followed Ruthie for more than a year, soaking up all her great free tips on IG and her podcast. But it wasn’t until I joined AOMS that I was able to connect all the dots and create a sustainable, sensible action plan. Plus, I got the accountability and community support I needed to step out of my comfort zone and try new things…which led to great results!”
–Dalene Bickel, Book Writing Coach
*Must be a US Resident to join.
HERE’S WHAT’S INCLUDED…
Get all the tools you need to create a solid content strategy to turn followers into clients.
When you purchase Authentic Online Marketing School, you gain access to all the tools you need to grow and solidify your Instagram™ + newsletter platform. Our proven process provides input for developing a solid strategy, so you’ll never wonder what your next step should be.
8 Powerhouse Trainings
Eight 20-minute trainings that will teach you everything you need to go from overwhelm to money-making potential.
PHASE 1: Insider Accelerator: Instagram training (available immediately during launch week, August 8)
- Crafting a killer bio that reflects your message
- Developing your Content strategy and posting flow
- Attracting target followers that stay around for more
- Driving traffic to your website and email list
- Self-Paced videos
PHASE 2: 30-Day Email Marketing School: Hands-on training and feedback (Class starts September 5)
- The art of storytelling using the CAFE method: Cue, Aime, Fire, and Edge
- Developing your voice in a crowded market
- Creating a welcome sequence that sets clear expectations and delivers value
- Launching effectively using the magic combination of Instagram and email marketing
- Weekly recorded trainings
INCLUDING!! The secret sauce inside Ruthie’s Community Marketing Framework™:
- Weekly Newsletter feedback (Zoom)
- Community Facebook group
EARLY BIRD BONUSES DISAPPEAR AT MIDNIGHT WEDNESDAY, AUGUST 10
EARLY BIRD BONUS #1 Instagram Assessment
PURCHASE BEFORE MIDNIGHT, WEDNESDAY, AUGUST 10!!Get a video review from Ruthie
Get bio, content, and caption feedback you can implement immediately!
Ruthie walks you through exactly what to do and why, based on years of experience and current research. "You really need this! The feedback is invaluable and I changed my bio right away!" ~Dalene Bickel
EARLY BIRD BONUS #2: Rocket Your Reach
PURCHASE BEFORE MIDNIGHT, WEDNESDAY, AUGUST 10!!Rocket Your Reach
Create a visibility plan that grows your reach and impact without feeling overbearing, overworked, and overwhelmed.
Christa Hutchins, project manager and CEO of Do A New Thing, shows you how to get over your fear of self promotion, gain the confidence to find new people, hone your skills, and gain growth and traction to fuel your business.
BONUS 1Hashtag Formula Toolkit
Implement the absolutely essential hashtag/SEO system I've created - you'll get it as your bonus today!
Learn the hashtags + SEO you need to attract your ideal follower and cut the guesswork in half, and receive bonus workbook and worksheets to help determine your avatar, pain points, and beyond. This kit delivers much more than just hashtag techniques!
BONUS 2Email Opt-in Workshop
You need a powerful Opt-in, one that smoothly transitions followers onto your newsletter.
45-Minute training video, based on a proven success rate,
35 Opt-in ideas, Opt-in headline templates, and 25 Sure-fire ways to create a successful email challenge
BONUS 3Rockin' Reels Toolbox
Unlock the mystery of Reels! Learn Reels creation based on your personality and thought patterns.
Reels Creation Mini Course
Reels Crash Course
Video Platforms Checklist
“I really didn’t know what to do with email, so my newsletter seemed salesy and impersonal. I am SO happy to make them more personalized and effective. Thanks for the gold!”
–Suzanne Joffrion, Hair Therapist & Theorem Representative
Find your voice and vision while gleaning from a supportive community.
Gain clarity on on how share your unique message, even with a small following.
Followers become Subscribers
“After nailing down my opt-in, I got 7 new subscribers yesterday from a Reel I posted! I sent them right to the resource where they opted in – so simple, yet effective!”
–Melinda Patrick, Podcaster
Bonus #1: Hashtag Formula Toolkit ($150.00 value)
Bonus #2: Creative Opt-ins in Minutes Workshop + 35 Opt-in ideas ($97.00)
“I don’t have anything to give that someone would want to exchange for their precious email!”
Yes, you do! You likely have areas of expertise you’ve taken for granted that others just don’t have. Honing in on these will create success with newsletter sign-ups. Included is a video of opt-in examples, from simple to more detailed, 35 Opt-in ideas checklist, and headline templates for naming your next opt-in (hint: sometimes a simple name change will do the trick)!
Bonus #3: Instagram is capitalizing on Reels, how will this help? ($97.00 value)
Get ready to market in your own authentic voice
The results just don’t lie. Jamie Bailey, went from being scared of stories to over 20K followers, Amber Cullum, (not a writer at heart), reached her audience with email, and Vina Mogg, an AUTHOR, who learned how to write Instagram captions to attract followers! These testimonials speak to the value of the course. We have provided tools, input, and action so that you too can implement and experience the transformation and impact on your business that these women have.
From Email mishap to Email mastery
“I have been so stuck on what the heck to say in my newsletters. Now, I have a swipe file with prompts, a newsletter template, and am finding my way to my own voice (not someone else’s who is funny or clever or deep)! I’m a more natural fit to my avatar!”
–Elise Daly Parker, Life Coach and Podcaster
We fully back and guarantee our product! It’s THAT good. Because it’s proven to work, we doubt you’ll have an issue! But if you feel you’ve made the wrong purchase, we will fully refund within the first 15 days.
ONLY 7 DAYS TO PURCHASE
Don't miss this very special opportunity to join the Authentic Marketing School
Email Marketing School Testimonies
“I’m so tired of self-paced ecourses! I need the support, encouragement, and real feedback Ruthie delivers! “
– Elise Daly Parker, Life Coach and Mom Mentor
“Not only did I discover my unique writer voice, but I now offer value in every email!”
– Melinda Patrick, Podcaster
“I am so confident in my welcome sequence now! Even if you’ve been doing email for a long time like me, you’ll improve your open rates with Ruthie’s feedback!”
– Sarah Frazer, Author and Blogger
“Ruthie feeds her students in small segments that deliver big results. And the community is like none other, and I loved her newsletter CAFE format!”
-Brenda McDearmon, Author and Blogger
“I put your suggestions to work in the email I sent out last Friday and immediately received replies like, ‘Oh my gosh this was such a good email thank you for sharing this with me’, and, ‘I really needed to hear this right now thank you!’”
–Melinda Patrick, After incorporating newsletter feedback
We know everyone is growing a platform with different goals in mind. But one thing we also know is, you need practical options for investing in your biz. For this reason, we’re offering early, self-paced trainings for Phase I of the Authentic Online Marketing School!
Valued at over $800.00, you can purchase this package course for just $397 until midnight, August 13.
Pay in full to get the best value by Saturday, August 13, midnight.
- Immediate access to self-paced 4-week Insider Accelerator (Instagram marketing, Phase I)
- 30-Day Email Marketing School Community (Phase II)
- All Regular Bonuses
- 48-hour Early Bird Bonuses
$397.00 in full
2 Monthly payments
- All trainings
- All bonuses
3 Monthly Payments
We really want you to be able to afford this!
- All trainings
- All bonuses
“If you want to grow a business using IG, start here. Even after a few short weeks under Ruthie’s teaching, I generated interest in my MLM business. In fact, every time I work with Ruthie I make money!”
–Cathy Lawdanski, Rodan & Fields Representative, Podcaster, and Blogger
FREQUENTLY ASKED QUESTIONS….
Let's make sure the Authentic Online Marketing School is right for you.
What's included with the Authentic Online Marketing School?
Starting August 8, you’ll receive four 15-20 minute recorded lessons from Phase I (Instagram Marketing) to work through at your own pace, including bonuses. Then, starting September 5, you will receive Phase II, Email School trainings each Monday to work through at your own pace. The class will meet via Zoom mid-week for newsletter input/advice from lesson work.
Facebook group will be provided for all questions pertaining to Phase II, Email School. All Zoom meetings will stream there for viewing convenience.
In summary, for the month of September, you’ll receive newsletter feedback over Zoom (recorded for later if unable to attend), downloadable materials, ongoing support (except weekends or holidays), and supportive community.
Phase I: The Insider Accelerator: 4 weeks of Instagram training, based on the 4 evergreen components on the platform. (Pre-recorded, self-paced.)
Phase 2: 30-Day Email Marketing School: Walk away with a welcome sequence, newsletter template, and launch prompts, based on my CAFE Method.
This is a digital product.
What will I learn?
In the Insider Accelerator you’ll learn to:
- Craft a bio attracting your ideal client (it’s not just including the right things; it’s also knowing what to leave out!)
- Name your content buckets (and fill them well!)
- Implement the absolutely essential hashtag/SEO system I’ve created (you’ll get it as a BONUS today!)
- Get started ASAP!
In the Authentic Email Marketing you’ll learn to:
- Craft a targeted opt-in to convert your audience
- Create persuasive sales copy
- Use the CAFE method to craft killer conversions
- Hone the art of story telling
- Create (or refine) and implement a welcome series
- Speak to your desired niche in a way they can’t help but return for more!
Is this a real course?
Can I get a physical copy?
At this time our Authentic Online Marketing school is only available in digital format. You can print the PDF sections and have them bound or kept in a 3-ring binder if you like.
How soon after I purchase will I recieve my product?
The Phase I self-paced trainings plus bonuses will be delivered digitally, via the email address you provide at checkout and should arrive within 5-10 minutes of your purchase. (Please email me at firstname.lastname@example.org if you have any problems receiving your materials.) The remaining lessons will drop each week, starting September 5 and ending September 26.
How do I know whether the Authentic Marketing Mentorship is right for me?
If you have 200 or more followers and a working knowledge of Instagram, can grasp technical skills (and preferably learn with little difficulty), are either an old soul or in mid-life and looking to grow your platform and/or market your product, and can work through Instagram course material independently, you are in the right place. This phase is strictly self-paced and independent of any live or addition training or input. Phase I is valued at $97.00. If you feel you need added input after completing Phase I course material you will be offered a chance to purchase personal coaching from Ruthie at a discounted rate.
For Phase II, the email school, if you have a working knowledge of email basics, are willing to carve time to hone your newsletter, have been stuck in your head and need input and welcome constructive critique of your work within the class Zooms, and realize the importance of networking and building community, then this is the place for you. Phase 2 cost is $300.00.
*Must be a US resident to join. Both classes are sold as a package at the rate of $397.00
What if I can't make it to all the Zooms?
All calls will be taped for easy access and review at your convenience, and any questions will be answered either live or in the community. The trainings are yours to keep for life, so you will have access after the training is over.
How does the community aspect work?
Most marketers have no idea the power of leveraging community for business. Inside the Authentic Online Marketing School, you’ll experience firsthand my signature Community Marketing Framework, from Zoom gatherings to feedback and support. learning together creates the energy to stimulate creativity and propel forward motion!
What's the investment?
Because of the proven framework of this community, weekly Zoom calls, course creation, and 9-5 access to myself and my assistant, Hayley, this 8-Week Course (although worth over $600.00), is only $397.00 through Saturday night, August 13. Please note payment options, which will be offered later at a higher price point. The support system coupled with immediate feedback drastically cuts mental fatigue and getting in your own head!
What's your return policy?
If, upon completion of the Authentic Online Marketing School you are not completely satisfied, upon proof of assignment completion, and upon further review, you may be qualified to receive 14 day money-back guarantee.
Don't wait! Early access to the Authentic Online Marketing School closes in...
“As an author, I was told to build my Instagram platform, but I didn’t think I had time. Turns out it was exactly what I needed – AND, I grew my platform by nearly 200 followers!”
–Vina Mogg, Author