Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray

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Ep. 72: Grow Your Author Presence On Instagram 

Today’s topic is Grow Your Author Presence On Instagram but before I get to that, you should know that for the Month of March, we are focusing on you, the author and writer, to help you understand how to take advantage of not only Instagram, but email marketing, book promo, writing tips, and more.  Join …

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Ep. 67: Top 5 Instagram features for marketers in 2023

While it’s no secret Instagram LOVES to throw us all the curveballs, I do love ahandful of the features they’ve rolled out. Here they are, from Marsha groovyto…well…Farrah’s hair. (And let’s be honest, we all wanted Farrah’s hair, am Iright?) Let’s get started with the top 5 Instagram Features! *This episode contains either affiliate links …

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Ep. 66: Gain Organic followers with Live Video

Today’s topic is How To Gain Organic Followers. One overlooked and undervalued Instagram tool for gaining organic followers is live video. Live video may scare you, and I get it! But the more you practice, the better you get, and live video establishes you as an authority in your area of expertise. Today’s short masterclass …

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Ep. 65: 7 Ways to Reach New Followers

Download your free Instagram™ growth kit here. Today’s masterclass is on how to grow followers and make sure they stick around! I’m sharing 7 ways to reach new followers who want and need your content. (You know – the authentic ones!) Now, here is an important truth.  In order to reach new followers you have to …

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Ep. 58: 7 tips for repurposing Instagram stories

If there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard.  Once you hone your niche, message, and brand voice, this becomes easier!  Why?  Because over time you find you’ve created enough content to repurpose …

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Ep. 54: Join our 30 day Instagram Story challenge and simplify posting

Our 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: When I was a little girl, I fooled myself into thinking I wrote a song by the Beatles. …

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Ep. 49: Do I need a perfect Instagram grid?

Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time.   Today’s show features a …

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Ep 47: The most effective way to build your Instagram following

Let’s talk Instagram following! Have you watched someone go viral only to see your own Reels dive? Do you wish you could gain more traction but the growth seems painfully slow? I get it.  It’s tough gaining 5 followers but losing 10.  In episode 6 of season 1 way back in the summer of 2020, we …

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Ep 45: 3 Newsletter musts for engaged readers

Let’s talk engaged readers! Recently I took a poll on Instagram asking what’s your biggest hang-up with email, and overwhelmingly the answer was what to write. Honestly, this is a struggle for most content creators because we have so much on our plates, and quite frankly, we tend to muddle the waters with our overthinking …

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