Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray

Instagram FAQ

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Ep. 58: 7 tips for repurposing Instagram stories

If there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard.  Once you hone your niche, message, and brand voice, this becomes easier!  Why?  Because over time you find you’ve created enough content to repurpose …

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Ep. 54: Join our 30 day Instagram Story challenge and simplify posting

Our 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: How to create engaging (yea, even entertaining) stories that represent your voice, intrigue followers to get to know you, …

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Ep. 49: Do I need a perfect Instagram grid?

Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time.   Today’s show features a …

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Ep 47: The most effective way to build your Instagram following

Let’s talk Instagram following! Have you watched someone go viral only to see your own Reels dive? Do you wish you could gain more traction but the growth seems painfully slow? I get it.  It’s tough gaining 5 followers but losing 10.  In episode 6 of season 1 way back in the summer of 2020, we …

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Ep 45: 3 Newsletter musts for engaged readers

Let’s talk engaged readers! Recently I took a poll on Instagram asking what’s your biggest hang-up with email, and overwhelmingly the answer was what to write. Honestly, this is a struggle for most content creators because we have so much on our plates, and quite frankly, we tend to muddle the waters with our overthinking …

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Ep 39: How to come back to Instagram (after taking a break)

Are you planning an Instagram break this summer? Last week’s part one “when to take an Instagram break” advice was based on what I and others have done successfully so listen in this week for how to come back to Instagram. After you take a break, it’s hard to get the wheels moving again, especially …

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