Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Ep. 76: Convert Instagram Followers into Email Subscribers: How It Works

For today’s topic we’re going to talk about why you need to move your clients off rented space and onto your email list. Turning Instagram followers into email subscribers can be a game changer for your business.

There are so many platforms at our fingertips now to take advantage of and build your client base. And as you know, my favorite is Instagram. I’ve done a lot of business there and continue to gain leads and generate weekly conversations via direct messages (DMs). Even so, social media platforms are rented space. 

The DM’s are a place to take them deeper where they get inside information beyond your surface content while also building a rapport with them. In this snapshot from a previous training inside Authentic Online Marketing School (AOMS), you’ll learn why an email list is essential in those next steps beyond the Instagram DM’s. 


Get your Instagram Growth Kit + 30 Hooks for Going Live here.

Ep. 10: How to write newsletters they actually WANT to read
Ep. 75: Email Subscriber Strategies for Authors
Ep 45: 3 Newsletter musts for engaged readers
Ep. 61: Combining Instagram and email marketing in 5 smart ways

Why you still need an email list when your clients only want to talk to you through social media

In a conversation with Pat, a member of AOMS, she mentioned that her clients don’t want to be on another email list. They just want to converse in her Instagram DMs. She doesn’t have their email address and she’s only conversing with clients or potential clients on Instagram. She putting all her eggs in one basket: the rented space of Instagram. 

My answer to her was this: you still need their email address in case Instagram fails you. If all her clients and leads want to converse with her on Insta, that’s fine. But at least get their email address in case something happens to her Instagram account. 

How to turn Instagram followers into email subscribers

Here’s how to ask for an email address in the Instagram DMs:
“As a client, one of the perks is that you have access to my exclusive email list. It’s not going to be a lot, maybe one email per month with helpful information for you. It’s not going to be overwhelming. But I do need a way to communicate with you off Instagram just in case something happens to my account.”

Email lists opens more communication

Not only is a newsletter going to tell your clients what they will receive, but it also opens the door of connection between you and them. You can tell them exactly what to look for from you and then deliver. If you are concise and consistent with them, they’ll know what to expect and it’s welcomed. 

Email lists keep you top of mind

You can do a weekly bi-weekly or monthly newsletter to keep your services front and center for your clients. They will continue to view you as their go to resource. Previous clients are often repeat clients. And warm leads are way easier to market to than cold ones. Ask me how I know. 

Don’t focus on rented space. Focus where your ownership aligns. This is where things get personal. It’s called social media for a reason. Direct your client to a personal space where they can have some of those pain points relieved and open the door to deeper connection. 

How do you feel about this? Do you do a lot of your marketing and transactions through social media? Or do you move them over to your email list? 

I’d love to know your thoughts on this. 

So hop on over to Instagram and weigh in. Every week I have a carousel with information about the podcast episode. Leave a comment on that post and let me know what you think. 

Until next time remember to share your message your way in your own authentic voice. 

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