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Authentic Online Marketing with Ruthie Gray
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Ep. 37: How to drive Instagram traffic with stories

Have you ever wondered how you can drive Instagram traffic to your podcast, blog, product, or website? You’ve come to the right place! In this episode of Instagram Insider hacks, we discuss just how you can do this by incorporating one of Instagram’s most powerful and simple tools. 

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo!

Click below for show notes!

If you’re unfamiliar with stories or how to use story features, take my free 7-Day Instagram Story Challenge for a quick win every day! (link below.

The Secret to Driving Instagram Traffic


The secret to gaining engaged IG followers is through stories. Remember how your mom read you stories as a kid? You got sucked into that story.  Same is true for your followers. If you learn to do stories right and regularly, you can get your audience sucked in! That means more podcast downloads and an engaged audience!

Let’s talk about what you need for stories (your phone=your life), how often to create stories, and how to drive Instagram traffic through your stories.

 Covering Your Bases

Is it bad to post something in your stories and also in your feed?

No! Not everyone who watches your stories sees your feed and vice versa. Cover your bases by posting to both– even if you only share a post to stories. 

When looking at analytics from a story under navigation there are these words: back, forward, next story and exit. You may be wondering, does forward mean they skipped you to go to the next post? Or is that what next means? Does back mean they scrolled back to look again? 

Let me break this down. Forward means they’re going to the next frame of your story. Next story means they’re going to the next person or account’s stories. Backwards taps are gold because it means you caught their attention somehow! You should do more of that, because the analytics show you’re able to drive Instagram traffic from that content. Exit either means they got bored or ran out of time and exited your stories.

What to Post in Stories


Stories are a great way to practice doing video for your audience in 15-second frames.

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Go behind the scenes


Share your life and use engagement stickers
Tag people in stories when it makes sense – share other’s posts and tag, geo tag, etc.
Use hashtags “podcast” don’t shrink too small, use only 2-3 per story
Share 5 days per week
A “story” is 3 frames!

Continue Driving Traffic by Recycling Content


How do you post from archives to stories?

You can go to your current stories OR your archive (go to your profile and in the top right corner you’ll see the button that is three horizontal lines and then select “archive”), tap the story you want then at the bottom right there is the option to highlight. From there you may choose the highlight you want to add it to or create a new highlight from it!

I drive Instagram traffic from stories all the time, translating into regular podcast downloads because…

A. I share my life

B. I ask about their lives through engagement stickers

C. I share their answers and tag them, and

D. I use the different video aspects afforded me in stories.

I hope this was helpful for you! Try these simple story tips and watch your engagement explode. I promise you won’t be sorry!

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