Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Ep. 100: Email Marketing Trends for 2024

In this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience.

Resources

Join the 5-day Instagram Growth Challenge starting Jan. 22, 2024

Listen to Ep. 99: Instagram Trends for 2024

Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways

Listen to Ep. 11: 6 Email providers for newsletter marketing

Email Marketing Trends for 2024

Reimagined metrics

You need to shift your focus from traditional open rates to more meaningful metrics like unsubscribe rate and click-through rate. Listen to the episode to learn more about the evolving email performance indicators and how they can enhance your strategy.

Email Marketing Automation

Email marketing automation ensures consistent and cohesive communication between subscribers and brand. Moreover, it gives the customer a sense of control over their inbox. In this episode we talk about how to create an email welcome series and how it boosts engagement and revenue.

Using Artificial Intelligence in Email Marketing

Embrace AI to simplify content creation and even for crafting engaging subject lines. AI isn’t going anywhere, and it’s only going to get better. It’s time to learn how to use it effectively so you can grow your business and email list.

Design for Mobile Friendliness First

Designing for mobile-first is no longer an option, but a necessity. If your emails aren’t formatted for mobile devices, you’re not just missing out on clicks; you’re missing out on potential business.

Interactive Email Elements

Get ahead of the competition by exploring new interactive email features such as polls, quizzes, and video embedding. Interactive elements have been proven to boost customer engagement and significantly increase email interaction

Which of these are you going to implement first? Send me a DM on Instagram at @ruthie_gray_author. I’d love to see what you’re trying and the results you get!

1 thought on “Ep. 100: Email Marketing Trends for 2024”

  1. Oh my goodness! This is the first time I have listened to this podcast. I found it super helpful and informative. But, my favorite thing was the blooper reel at the end!😂😂 This alone will make me listen to every single episode. Great podcast!!!

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