Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Ep. 75: Email Subscriber Strategies for Authors

Identifying your main goal in your social media presence can tie directly to your email list. All month long we’ve focused on writers and authors in the realm of online marketing, writing an email, and social media. Stay tuned to learn more about Email Subscriber Strategies for Authors.

In this episode, we are combining a couple of previous episodes with Kent Sanders from The Daily Writer Podcast.

In this episode, we’re talking about how to…

  • grow your author presence on Instagram
  • manage a personal and professional Instagram account
  • tie your business goals into social media
  • get more email sign-ups from social media


Check out the episode with Kent Sanders referenced in this episode: The Daily Writer Show: Instagram Strategies for Authors

Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways

Listen to Ep. 58: 7 tips for repurposing Instagram stories

Repurposing content for professional vs. personal brand Instagram accounts

It all depends on what your goal is for your business. If you want to drive traffic to each account, then yes, you should cross-post. Kent’s goal is to get more email subscribers and he needed a strategy. Kent can post to his personal brand account and encourage people to follow the Daily Writer Instagram account. 

On that professional account, he can build relationships with his followers and encourage them to sign up for his email list. This is a great email subscriber strategy if you have more than one Instagram account.

Email Subscriber Strategies

Define your goal and use your assets to help you achieve it. In Kent’s case, we know that email signups are the main goal. So utilizing Instagram through your feed stories and reels can direct your audience to your email. 

Talking about your newsletter on Instagram can move people to sign up for your email list. Provide something that solves a pain point right away, like a short ebook, checklist, resource, or template. Show your audience what you have to offer for free and that will keep them coming back for more.

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