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How to Use Instagram For Your Business

When starting on Instagram, you might have many questions. There’s a lot to learn, and I’m here to help you sort through the basics so you can start growing your audience on Instagram.

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Authentic Instagram Engagement

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How to Use Instagram to Grow Your Business

Instagram Basics

  1. Download the Instagram App
    If you haven’t already, download the Instagram app from the App Store (for iOS devices) or Google Play Store (for Android devices).
  2. Create an Account or Log In
    If you already have a personal Instagram account, you can easily switch to a business account. If not, you’ll need to create a new account by providing your email address, phone number, or connecting with your Facebook account.
  3. Convert to a Business Account
    Once you’re logged in to your personal Instagram account, go to your profile and tap on the three horizontal lines in the top right corner to open the menu. From the menu, tap on “Settings” (usually at the bottom of the menu). In the Settings menu, select “Account,” then tap on “Switch to Professional Account.” Follow the prompts to choose the “Business” option.
  4. Connect to a Facebook Page (Optional)
    If you have a Facebook Page for your business, you’ll have the option to connect it to your Instagram business account. This step is optional but can provide additional benefits, such as access to more insights and ad options. You can skip this step if you prefer not to connect to a Facebook Page.
  5. Complete Your Profile
    Once your business account is set up, complete your profile by adding a profile picture, a bio that describes your business, and a link to your website or landing page. Make sure your profile accurately represents your brand and provides relevant information for your audience.

Related Episodes

Listen to Ep. 82: Maximizing Your Online Presence: Strategies to Fit Instagram into Your Busy Schedule

Listen to Ep. 99: Instagram Trends for 2024

Instagram Post
• A static image or video shared on your Instagram profile.
• Can include captions, hashtags, location tags, and user tags.
• Appears on your profile grid and in your followers’ feeds.
• Allows for engagement through likes, comments, and shares.

Carousel
• An Instagram post format that allows you to share multiple images or videos in a single post.
• Users can swipe through the carousel to view each piece of content.
• Each image or video can have its own caption, hashtags, and tags.
• Provides an opportunity to tell a story or share a sequence of related content in one post.

Reel
• A short-form video format introduced by Instagram for sharing 1 to 90-second videos.
• Can include audio, effects, text, and stickers.
• Intended for creative and engaging content, often featuring trends, challenges, or original videos.
• Reels are showcased on Instagram’s Reels tab and can also appear in the Explore section, reaching a broader audience.

Story
• Temporary content that disappears after 24 hours.
• Typically consists of photos, videos, or text overlays.
• Stories can be enhanced with stickers, polls, questions, quizzes, and interactive features.
• Allows for more casual, spontaneous sharing and encourages frequent updates without cluttering the main profile grid.

Recommended Episodes

Listen to Ep. 104: Authentic Reels Ideas for Your Voice And Vision

Listen to Ep. 107: 10 Ways to Repurpose Instagram Stories

Listen to Ep. 49: Do I need a perfect Instagram grid?

 

Building a following on Instagram takes time and effort, but here are some tips to help you get started:

Create a Compelling Profile: Make sure your profile is complete and visually appealing. Use a clear profile picture, write a catchy bio that tells people about you or your brand, and include a link to your website or other relevant content.

Post High-Quality Content: Share content that is visually appealing, interesting, and relevant to your target audience. Use high-resolution images and videos, and consider establishing a consistent aesthetic or theme for your feed.

Use Relevant Hashtags: Research and use hashtags that are relevant to your content and niche. Hashtags help people discover your posts and can increase your visibility on Instagram.

Engage with Your Audience: Respond to comments on your posts, like and comment on other users’ posts, and follow accounts that are relevant to your interests or business. Engaging with others can help you build relationships and attract followers.

Post Consistently: Develop a regular posting schedule and stick to it. Consistency is key to keeping your audience engaged and attracting new followers.

Utilize Instagram Features: Take advantage of Instagram’s features like Stories, Reels, and Live videos to diversify your content and reach a broader audience.

Collaborate with Others: Collaborate with other Instagram users, influencers, or brands in your niche. This can help expose your account to a wider audience and attract new followers.

Promote Your Instagram Account: Promote your Instagram account on other social media platforms, your website, email newsletters, and any other marketing channels you use.
Encourage your existing followers to follow you on Instagram.

Be Authentic and Genuine: Be yourself and share authentic content that resonates with your audience. Building a genuine connection with your followers is essential for long-term success on Instagram.

Remember, growing your Instagram following organically takes time and patience, so stay consistent, be patient, and keep experimenting with different strategies to see what works best for you.

Recommended Episodes
Listen to Ep. 65: 7 Ways to Reach New Followers

Listen to Ep. 25: 4 Ways to grow Instagram followers organically

Listen to Ep. 16: Why audience clarity is the secret to driving traffic from your bio

Instagram Strategies For Business

Truthfully, it’s better to post any time versus overthinking it and never posting at all. But if you feel you’re ready to up your Instagram strategy, check out these tips.

The best times to post on Instagram can vary depending on your target audience, location, and industry. However, here are some general guidelines to consider:

Peak Times: Typically, the best times to post on Instagram are during peak usage hours when your target audience is most active. This often includes early mornings (7:00 AM – 9:00 AM), lunchtime (11:00 AM – 1:00 PM), and evenings (5:00 PM – 7:00 PM). However, these times may vary based on your specific audience demographics.

Experiment: Start by posting at different times of the day and track your engagement metrics to see when your posts receive the most likes, comments, and shares. Use Instagram Insights or third-party analytics tools to monitor your performance and identify optimal posting times.

Consider Time Zones: If your audience is spread across different time zones, schedule your posts to reach them at the most convenient times in their respective locations. Tools like Instagram Insights can provide insights into the locations of your followers.

Weekdays vs. Weekends: Generally, weekdays tend to have higher engagement rates than weekends because people are often more active on social media during the workweek. However, this may vary depending on your audience’s behavior and preferences.

Test Different Days: Experiment with posting on different days of the week to see which days yield the highest engagement for your content. Your audience’s behavior may change based on factors like their work schedules or personal routines.

Consistency is Key: Once you identify the optimal times for posting, try to maintain a consistent posting schedule to keep your audience engaged and accustomed to seeing your content at specific times.

Ultimately, the best posting times for your Instagram account may require some trial and error. Pay attention to your audience’s behavior, monitor your performance metrics, and adjust your posting strategy accordingly to maximize engagement and reach.

Recommended Episodes

Listen to Ep. 82: Maximizing Your Online Presence: Strategies to Fit Instagram into Your Busy Schedule

Listen to Ep. 40: How to fit in time for Instagram

 

Showcase your products or services in action. Highlight their features, benefits, and unique selling points. Use high-quality images and videos that capture attention and entice your audience to learn more or make a purchase.

  1. Behind-the-Scenes Content: Take your audience behind the scenes of your business. Share glimpses of your workspace, production process, team members, or day-to-day operations. This type of content humanizes your brand and builds a connection with your audience.
  2. User-Generated Content: Encourage your customers to create and share content featuring your products or services. Repost user-generated content on your account to showcase happy customers and build social proof. It also encourages engagement and loyalty among your audience.
  3. Educational or How-To Content: Share informative and educational content that provides value to your audience. Create tutorials, tips, guides, or step-by-step demonstrations related to your products, industry, or niche. Position your brand as a helpful resource and establish credibility in your field.
  4. Inspiration and Lifestyle Content: Share inspirational quotes, motivational messages, or lifestyle content that aligns with your brand values and resonates with your audience. Connect with your followers on a deeper level by tapping into their interests, aspirations, and emotions.
  5. Customer Stories or Testimonials: Feature customer stories, testimonials, or case studies that highlight the positive experiences of your satisfied customers. Share their success stories, reviews, or feedback to build trust and credibility with your audience.
  6. Seasonal or Holiday Content: Create seasonal or holiday-themed content to capitalize on relevant trends and occasions. Tailor your posts to reflect seasonal events, celebrations, or cultural moments that resonate with your audience.
  7. Interactive Content: Engage your audience with interactive content such as polls, quizzes, questions, or challenges. Encourage participation and conversation by inviting your followers to share their opinions, experiences, or preferences.
  8. Industry News and Trends: Stay updated on industry news, trends, and developments. Share relevant insights, updates, or thought leadership content to position your brand as a knowledgeable authority in your niche.

Experiment with different types of content to see what resonates best with your audience and supports your business goals. Keep your content varied, authentic, and aligned with your brand identity to maintain engagement and foster a strong connection with your audience.

Recommended Episodes

Listen to Ep. 17: 10 Essential posting strategy tips for maximum reach

Listen to Ep. 29: Simplifying Instagram Posting Productivity

Listen to Ep. 104: Authentic Reels Ideas for Your Voice And Vision