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Ep. 73: How to Write Lean and RIPT with Dalene Bickel

March is writer’s month on the podcast and today we’re chatting about how to get your copy lean and RIPT. I don’t know about you, but I struggle with cutting down my verbiage.  I’m not so much full of verbal verbosity as I am written verbosity! LOL.  We are going to learn together how to write lean and RIPT with Dalene Bickel.

I could go on and on and on with my laptop at my fingertips! But there needs to be a filter, a lens, or something to measure how much stays in and how many of those words need to GOOOOOO. That’s why  I’m excited to introduce you to my friend and book marketing coach, Dalene Bickel.  

Dalene and I got to know one another in Authentic Online Marketing School and that’s when I came to realize her vast knowledge in the book writing and publishing industry. 


Check out Lasting Legacies Publishing LLC

Listen to the Ink and Impact podcast

Learn more about The Inkwell Collective (a membership community for Christian writers)

Listen to Ep. 75: Email Subscriber Strategies for Authors

Listen to Ep. 64: Building A YouTube Channel From Repurposed Content

How to write lean and RIPT

As a writer, it can be hard to write lean because we are married to our words. Our words are our lifeline, it’s hard to cut and trim. How can writers begin to do this?

Dalene encourages us to think less about the words being our babies and more than just trying to hit a certain word count. Flip that switch in your mind to stop focusing necessarily on the words individually but about what all those words together convey.

The goal is to inform and connect with the reader, not just throw words on a page. Don’t add fluff just for word count.

The RIPT acronym

R is Related

The reader should relate to what you’re writing. You want them to lean in and read all the way to the end. That’s the goal of every writer. We can do that by sharing relatable experiences.

I is Impactful

When we are willing to share the knowledge that we’ve acquired and provide what our reader is looking for, that’s when we write a book of impact. It’s really a matter of marrying the information you have to provide with what the reader needs in a way that they’ll be receptive to it. 

P is Personable

Most of us have a favorite author or two, and they’ve probably written more than one book and maybe even in different genres. But chances are if you were to pick up one of their books and didn’t see their name on the cover, you’d still know it was their book. Why or How? It’s because of what we know in the writing world as voice.

Use the words you commonly use in real life. Don’t try to fit the mold necessarily.

T is Transparent

Show the good and the bad of your topic or experience. Share your personal transformation story about your topic. It encourages the reader to see that there’s hope that they can overcome it too. Offer a reminder that negative situations won’t last forever.

And if you’re a Christian writer, point the reader to the source of truth. That can be as simple as sharing a Bible verse or sharing again, your personal testimony. Again, be yourself.

These techniques don’t need to all be applied at once! Start where you are and slowly implement each piece of the acronym. Your writing skills will expand as your practice and grow.

Write that messy first draft. Just get it out there.
Don’t worry about all of this right now. Save it for after that first draft is written, and then go back and incorporate more of your voice and personality. After that’s done, go back and look at where you can now condense and cut.

Don’t stare at a blank page. Just write something and you can edit it later.

Dalene Bickel

About Dalene Bickel

Dalene Bickel is the founder of Lasting Legacies Publishing LLC where she serves as a commissioned biographer, book coach, and legacy speaker. She is also the host of Ink and Impact podcast, the founder of The Inkwell Collective (a membership community for Christian writers), and the author of The One-Year Collection of Weekly Writing Prompts.

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