Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Intro: Create engagement on Instagram: my story revealed

Learn how to create engagement on Instagram by following the Instagram Insider Hacks Podcast – so easy, your mom can do it! (Click below for episode notes.)  Intro to Instagram Insider Hacks – how I figured out Instagram and got it to work for me – and how you can too!

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo!


Follow Ruthie on Instagram

Check out Ruthie’s book “Empty Nest Awakening”

Listen to Ep. 64: Building A YouTube Channel From Repurposed Content

Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways

Intro: Instagram can work for you; my story revealed

Have you tried to make your space on Instagram, only to be discouraged? Wondering how to create engagement on Instagram? Are you thinking “Been there, tried that, it’s just not my space”?  Or perhaps you’ve become so discouraged that you’re paralyzed, not knowing what to post? maybe you think it’s just not worth your time.

If this is the case, I totally get you. I was there myself before – before I quit three times. However, Instagram intrigued me. I wanted to make a go of it. I liked the transparent photos, the different connections on the platform, and the possibilities to show more of my personality in stories.

If you haven’t been on IG for a hot minute, you may not know that the platform changes at the speed of light.  Literally – new features present themselves every week – it’s enough to make your head spin!

If you stay on top of it, you can make the platform work for you.  But if you don’t…well, wouldn’t it be nice to have someone in your corner?  Someone in the loop that shows you those new features and explains how they can benefit your brand and message? And the tech for how to use them?

Instagram may not be for everyone, but I figured out how to make it work for me. And I’m pretty sure it can work for you too!  In fact, if you follow my advice, I guarantee it will.

And oh by the way – the term, “So easy your mom can do it”?  Well, that’s my generation – the empty nester 50-60’s-sh sister who’s been told “You must be on Instagram to get your book, product, etc, out!”

In other words, I”m your mom.  Remember the “your mom” jokes?  Yeah…that’s me.  But judging, from the clients I’m getting, it’s you too.  You are me.  Here’s how that translates:

It seems that my followers are either:

My age (the mid-life empty-nesting mama)
An old soul (younger than my age but Instagram confuses you)
A social media hater but you’ve been told it’s a necessary platform

Taking the pivot; learning to create engagement on Instagram
Back to quitting Instagram 3 x – on the 4th time the thing I did differently was start using stories. once I tapped into the magic of stories, I realized the potential was definitely there.

To grow my audience, platform, connectivity into true fans and followers.

I began to be consistent. I shared funny things about my day. My grandkids, my husband, our RV travels. I shared inspirational quotes, funny GIFs and stickers, and even the deeper thoughts about my faith in God.

Over time this lead to deeper connections with my audience. They became interested in which doctor’s appointment I was attending with which parent ( if you don’t know by now, I just entered my 11th year of caregiving)

People became concerned about my parents help my caregiving role.

They thought my husband was funny, they thought I was funny, they enjoyed following my trips out of state – mostly to Tropical regions like Florida, but sometimes Colorado, Tennessee, South Carolina, and more.

I attended a bloggers retreat with some of my best buddies. During one of the sessions, my friend was leading, suddenly, the train of conversation turned on me and they began barraging me with questions on how I was making Instagram look so easy. It floored me at first,  but my girlfriends had noticed a change. Do you know what that change was?

Simply put, they noticed I was delivering value, humor, and generating engagement. They wanted to know my secrets.  (Even some that had larger followings weren’t reaping the engagement that I was.)

This got me thinking – maybe I did know what I was doing! I began to dig deeper, took a couple of free classes and downloads online from different Instagram authorities. And the next thing I knew, I’d stepped out to run my blogging mentor’s Instagram account!

Assess busy work

Back to my pivot – figure out your strengths and go there – I spent years throwing spaghetti – I knew I could run her account! I decided to cut the fluff.  I challenge you to take a step back, assess your strengths, and cut the things that don’t move the needle forward.

For me it was all the blogging tasks!

I had already affirmed as an Instagram expert.

You see, it was easy to know I could run her account, because she was barely doing anything. she wasn’t consistent, didn’t know what to post, and frankly, didn’t like the platform!

Within the first month I 10x’d her engagement, and the trial was behind us. Over the course of the next months, she realized people were actively engaging with her blog, purchasing her products, and investing in longer periods of time on the blog.

THIS IS TRUE FOR ME AS WELL.  People average 30 seconds from Pinterest views and 12 minutes from the Instagram Platform!

That person’s name is perhaps someone you may recognize in the Christian blogging arena – Her name is Arabah Joy, my blogging mentor and real-life friend. Here is what she has to say now about Instagram – and remember this was the platform that she hated formerly.

“When recently testing Facebook ads –  purchasers, email list, website visitors, and Fb page engagers against my Instagram, those IG engagers were the highest performing audience!

Without Ruthie at the helm of my Instagram strategy, this wouldn’t have been possible.  It’s a younger demographic that I’ve not been exposed to before and they are not only engaged, but purchasing my products.” ~Arabah Joy, and @arabahjoy on Instagram

create engagement on Instagram; GO LIVE! Jumpstart Kit


3 things you must do to grow and create engagement on Instagram:

  • Make a posting plan

  • Be consistent

  • Make time to engage

…You will see results!  

Remember when I mentioned how nice it would be to have an Instagram guide to explain new features and how to make them work for you?  I want to be Your Insta-Guide.

Stick with me if you want to:

  • Grow engagement

  • Forge deeper connections

  • Retain invested followers

You too can create engagement on Instagram!

If you’d like to support the podcast, join right now and get my GO LIVE! Jumpstart Kit for free! Be sure to follow me on Instagram

create engagement on Instagram; GO LIVE! Jumpstart Kit

Thank you for joining me for the very first episode of Instagram Insider Hacks!  I’ll be back next week to share what’s new on Instagram!

Take a step back, assess your strengths, and cut the things that don’t move the needle forward.

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