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Authentic Online Marketing with Ruthie Gray
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Ep. 92: 7 Marketable Book Launch tips for Instagram users

Today I’ll be sharing 7 marketable book launch tips for Instagram users. As writers, we know that marketing our books is a daunting task, yet it’s crucial for actually selling the book and getting your message out to the people who need it. So, whether you’re an aspiring author or an experienced writer looking for fresh marketing strategies, this episode is for you.

In this episode, I’ll be sharing my personal journey of launching my own book, “Empty Nest Awakening,” on Instagram. I’ll provide you with practical and effective tips that have worked for me and will undoubtedly work for you too. We’ll explore simple ways to promote your book that are often overlooked, as well as strategies that require a bit more thought and effort. But fear not, because I’ll break it all down and show you it’s easier than you think.


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Listen to Ep. 90: Empty Nest Awakening: Ruthie Gray’s Inspirational Book on Rediscovering Passion in Life

Listen to Ep. 91: 3 Reasons to Self-Publish

Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways

Listen to Ep. 58: 7 tips for repurposing Instagram stories

7 Marketable Book Launch tips for Instagram users

1. Change your Instagram bio

Make it reflect your book launch, describe your target audience, and add relevant emojis. Emojis are like hidden gems on Instagram – they catch the eye and add a fun touch. Don’t forget to include your book link in your stories!

2. Change your profile picture

Change your profile picture to either your book or a professional headshot. Brand yourself and get noticed! People will associate you with your book, even before it’s launched.Stand out and make a memorable impression.

3. Make an Instagram highlight for your book

Create a book highlight on Instagram. Share stories, testimonials, and highlights about your book. This is prime book real estate, so make sure to make the most of it! Plus, add a direct link to purchase your book in your stories.

4. Make video content

Embrace video content. Share reels, behind-the-scenes peeks, and pain points related to your book. Engage your audience and build excitement! Don’t forget live videos for launch days – it’s your chance to connect with your audience in real-time.

5. Use a branded hashtag

Create a unique hashtag for your book and use it consistently in your posts. It helps create buzz, organize content, and allows readers to find your book easily. Make your hashtag memorable and share it all around.

6. Have launch members share and tag you in posts

Have your launch team members share talk about your book in feed posts, reels, and stories, and tag you. This works for obvious reasons. People can tap on your user handle and check out more about your book and order from your link in bio. Also, your launch members can share the link to the book and their stories, making it super easy to purchase your book!

7. Share behind the scenes

Instagram Stories are where your dedicated followers live, and they like to know what’s going on. Unbox your book, read snippets from it, share launch team members holding it, show the process of writing it, etc. You can also share behind the scenes content in your newsletter.

Remember, launching and marketing your book doesn’t have to be overwhelming. Take advantage of these easy-to-implement tips and watch your book gain traction on Instagram. If you want to dive deeper into the topic of book launching and learn more about my personal experiences, be sure to listen to this episode.

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