Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray

Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following

We have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going to promise you the moon. I’m going to give you the tools for getting started and being consistent. Consistency goes farther than just about anything else you do.


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Listen to Ep. 63: Leveraging 2023 Instagram Trends

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Listen to Ep. 85: 7 Online Marketing Tools for Entrepreneurs

Mastering platform consistency online is key

If you’re not consistent, people lose faith and trust in you.
If you’re not consistent with your email or social media they begin to lose faith in you.
Decide what you can feasibly do, whether that’s one time per week or three days per week for mastering platform consistency.

Be consistent with your small following

A small, engaged following is better than having tons of followers who never engage with your content. Everyday I have to block fake followers. They’re not going to grow your community or engage with you in a productive way.

Consistency creates opportunity

Some people will follow you but not engage for a long time. Make sure your profile name and bio accurately reflect what you do and what you can do for them. I recently had two followers who were just lurking on my page but were watching me because of my name, Authentic Online Marketing Pod. But because they knew who I was and what I can do for them, they reached out and I was able to book two speaking engagements at their conferences.

Mastering platform consistency builds community

I knew I needed to write a book this year but I was struggling to reign myself in and get on track.
But at every juncture God sent me who I needed at that time. All I knew is that I didn’t want to format my book and I didn’t want to make the book cover. The Lord brought Many Roberson into my life who asked me to speak at her conference. I learned what Mandy did for authors and I was so excited to learn that she could do all of the formatting and design work for me!

My book launches in October. It’s going to be beautiful and exactly what I wanted it to be.

I might have a small number of followers, but they’re a mighty number and people are watching me. People will take notice of you if you’re consistent.

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