Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray

Ep. 85: 7 Online Marketing Tools for Entrepreneurs

As entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business.


*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo!

Listen to Ep. 78: What is Meta Verified and Do I Need it?

Listen to Ep. 23: How to use an Instagram challenge for follower growth

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Learn more about Missing LETTR

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Check out Google Docs

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Learn more about Tidy Cal

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Learn more about Descript

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7 online marketing tools for entrepreneurs

1. Missing LETTR

Missing letter is a social marketing platform that turns your content into engaging social media posts and helps you schedule them. You can integrate it with Facebook, Instagram, Linkedin.

But what I love about it is that it’s connected to my website. So whenever I published a new blog post Missing LETTR sends me an email reminding me to set up my scheduler to publish content for social media. It reads the blog post and create the content. I can select the content and select or upload some images for the posts. This is a great tool to help you repurpose your content.

2. Voxer

The Voxer app is saving my life. Voxer is like a walkie talkie. I use Voxer with my VA’s, clients, and my coach. I can use the chat feature to drop a voice message to explain something or I can just send it via text. Voxer also has the capability to do groups.

3. Google Docs

Google Docs is a no brainer. I use Google docs to store client testimonials, podcast transcripts, book information, and contracts.

4. is also a scheduling app. I use it for the extra things that I want to put in. It’s always going to be my fallback because there is a not section that I like to keep special hashtags in and caption ideas.

5. TidyCal

TidyCal is a calendar app. It’s great for scheduling meetings with colleagues, clients, friends, and podcasters. It’s cheap and it’s easy to use. I connected it to my google calendar and my iPhone calendar. TidyCal provides a list of appointments people can book for a discovery call.

6. Vimeo

Vimeo is a video hosting service. You can upload your videos and edit them in Vimeo. You can copy the link to share it.

7. Descript

Descript is an all-in-one audio and video editor. I use Descript for recording my podcast. With just the push of a button Descript can remove all of the fluff words in my podcast including the um’s and uh’s.

BONUS: LastPass

I simply couldn’t end this post without telling you about LastPass. LastPass is a password management software that securely stores and organizes passwords so you don’t have to. Lastpass will automatically fill in your username and password information when you need to log in to a website. No more hunting down your passwords and usernames!

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