5 Marketing Strategies 40+ Entrepreneurs Need to Know
*All John Ortberg quotes are from the book, All the Places to Go, How Will You Know?
Here's the outline
- Identify limiting beliefs
- Spend twice as much time promoting content as creating it.
- Become a master of productivity
- Know your ideal audience member
- Invest in community/biz coaching
Let's get started!
1. Identify limiting beliefs
• I should be further along
• I’m not good enough
• I don’t know enough
• It’s not perfect enough
• Someone else is already doing it (scarcity mindset)
• I’m scared!
Isaiah 58:11
The Lord will guide you continually,
And satisfy your soul in drought,
And strengthen your bones
You shall be like a watered garden,
And like a spring of water, whose waters do not fail.
Get a consistent schedule that jives with your family and keep the lines of communication open.
“Open doors in the Bible never exist just for the sake of the people offered them. They involve opportunity, but it’s the opportunity to bless someone else. An open door may be thrilling to me, but it doesn’t exist solely for my benefit.”
– John Ortberg
Pray, THEN move.
Isaiah 40:31
“But they who wait for the Lord shall renew their strength;
they shall mount up with wings like eagles;
they shall run and not be weary;
they shall walk and not faint.”
God plants your desires. If you’re walking with Him, He won’t let you choose the wrong thing. He will continue to confirm your path.
All the Places to Go…How will you know?
By John Ortberg
“The biggest difference between people who flourish in life and those who don’t is not money, health, talent, connections, or looks. It’s wisdom – the ability to make good decisions.”
2. Spend twice as much time promoting content as creating it
Find a platform you love and get consistent, schedule, build on it, and map out your year, quarters, and months including launches. Do the ask, but buffer with value content!
3. Become a master of productivity
Young people are technology ninjas! Leverage their talents instead of fighting upstream. Beta test, time block, and repurpose content.
4. Know your ideal audience member
The best clients are repeat clients. Do analysis research, UGC and social proof, repeat customers, keep lines of communication open. Make them feel seen and heard. Ask for the sale at the right time, but NO cold calls. Live video, video dms, ask when appropriate.
Resources
5. Invest in community/biz coaching
Community gets you out of your head and into the laps of your ideal audience. Network freely, don’t be stingy. Get on podcasts, and give referrals.
Resources
Download the Simple Decision Prayer Guide
People who study entrepreneurs say they excel in something called “opportunity alertness” .
They look at the same circumstances as everyone else, but they ‘notice opportunities that have hitherto been overlooked’.
They are ‘alert, waiting, continually receptive to something that may turn up.’
Perhaps there is a kind of ‘divine opportunity alertness’ we can cultivate.”
– John Ortberg
“Going through an open door always requires a spirit of generosity. And generosity flows out of an attitude of abundance, not an attitude of scarcity.”
– John Ortberg