Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Ep. 93: How to Reverse Engineer Your Launch

In today’s episode, I’m talking about how to reverse engineer your launch. I recently launched my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose,” and I’ve been sharing my tips for a successful book launch in the previous episodes. 

In our recent episodes, we’ve covered the world of book launches and the importance of building a solid platform beforehand. Today, I want to share with you 10 tips on how to reverse engineer your book launch for maximum success. These tips are based on my own experiences and strategies that have served me well.


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10 tips for launching your book

1. Be consistent with posting

Check out episode 87, “Mastering Platform Consistency – The Key to Growing a Super Engaged Following,” to learn how consistent posting and engagement can work wonders for your book launch.

2. Engage on Social Media

Ep. 21: “3 Overlooked Instagram Hacks to Boost Engagement and Keep Them Coming Back,” shares valuable insights on effective engagement strategies to connect with your target audience on social media.

3. Start an email list

An email list is a powerful tool for building a loyal audience. Discover effective newsletter opt-ins for email list building in episode 9, “Effective Newsletter Opt-ins for Email List Building with Sarah Gehringer.”

4. Go live and establish trust

Going live on social media platforms helps establish trust with your audience. Tune in to episode 66, “Gain Organic Followers with Live Video,” to learn how to leverage the power of live video to build a connection and boost your book launch.

5. Share stories and behind the scenes

Episode 30, “Storytelling Tips for Captivating Your Audience,” explores ways to use the power of storytelling to engage and captivate your audience. Stories create an emotional connection, and they can be a powerful tool in your book launch strategy.

6. Poll your audience in stories

Create a simple poll in your stories about something relatable. The goal with your poll is to find some common ground with your audience. It could be as simple as asking your audience if they take a morning walk like you do. Listen to episode 37, “How to drive Instagram Traffic with Stories”.

7. Know your audience

You don’t always know who your target audience is when you first start on Instagram. If you’re looking for help on how to find your target audience check out episode 16, “Why audience clarity is the secret to driving traffic from your bio”.

8. Collaborate and share others’ content

Lateral community is where you share content from other people that complement your industry or in your industry. Share posts and affiliate for each other. Listen to episode 47: “The most effective way to build your Instagram following”.

9. Be Authentic

“Building an authentic Instagram platform without Compromising Your Calling” is episode 31. Share your real self so that your audience can get to know you. You can do that by sharing behind the scenes in your stories, going live, and just being yourself.

10. Be Generous with your Audience

Always deliver value with your content. Take the time to know your audience well enough to give them the insider tips they need. I don’t give away all my tips and strategies, you can get that through signing up for coaching with me or in Authentic Online Marketing School. Listen to episode 72: Grow Your Author Presence On Instagram.

Start with what you need

If you’re overwhelmed right now, pick the number that you need the most and go ahead and listen to that episode. Message me on Instagram and let me know what you’re working on!

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