Authentic Online Marketing

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Authentic Online Marketing with Ruthie Gray
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Ep. 18: 5 Best practices for writing killer captions

5 Best practices for writing killer captions!

*This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo!


Get the Instagram Caption Blueprint

Listen to Ep. 12: 5 Instagram updates for your small business for information on Linktree!

Listen to Ep. 77: How to use AI for Content Writing

Listen to Ep. 20: 3 Copywriting prompts to get followers engaged with Mindy Kiker

Listen to Ep. 85: 7 Online Marketing Tools for Entrepreneurs

Listen to Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following

What I’m about to share with you can apply to not only captions, but titles for going live, reels, and IGTV.  You can also use these tips to craft your bio – research shows you have 7 seconds when someone lands on your bio to either convert or click away.  

Writing Killer Captions Step One: Craft a title

Writing Killer Captions Step Step Two: Share a hook

“True or false”, “It was the worst day ever”, “For six weeks I was in and out of hospitals”, “Which is more important ?”⁠

Grab my hook resource, “Instagram Caption Blueprint”.

Writing Killer Captions Step Three: Craft caption

Provide good spacing!  Nobody wants to read clumped up writing.  IG has just made this easier by allowing for spacing!

Add emojis to pull the eye along.

Stagger long/short/medium form (see episode 12, “How to find the best Instagram filters for stories + linktree and IG captions)

Spend time here.  Throwing words at people doesn’t work.  You want to STAND OUT and STOP them from scrolling!

Writing Killer Captions Step Four: Call To Action

The key ingredient to a caption I see many people overlooking is to leave a call to action.

The CTA shouldn’t always be head to the blog or click my link in bio!  Drop the breadcrumbs!  If you want more breadcrumb ideas, grab my Instagram Caption Blueprint.

Writing Killer Captions Step Five: Use a scheduler

Use to type and set up in desktop.  It’s free for up to 30 photos per month; upload and type in those captions. Then, schedule posts and save hashtags in the notes section using categories so all you have to do is search the category, find those hashtags, and select and BAM!  They’re added to your caption!

Download the app to your phone – this way you can upload pics from your camera to so that when you’re ready to craft those captions at your desktop, your photos will be right there!

PRO TIP: is now an added feature of Later so you can access stellar stock photos right in the app!  

Grab my Instagram Caption Blueprint.

Instagram caption blueprint for writing killer captions

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